An independent product studio.
We look at familiar problems with fresh eyes and explore the needs that new technology creates. Design, software engineering and artificial intelligence come together in that work. We see AI as part of how a product works: understanding context, connecting information and taking on tasks that otherwise fall to the user.
Each product has its own name, purpose and identity. The signature “by White City Labs” connects it to the studio behind its design and development, even when the apps serve very different needs.
We're starting with our first product, now in development. This site brings the work together, with a clear view of what we're building and how to get in touch.
What guides the work
- 01
A clear purpose.
We start with a specific task and the people who need a better way to do it.
- 02
Less busywork.
We look for repeated steps software can take on, so people can focus on the decisions that need them.
- 03
Privacy from the start.
We consider what data a product really needs and how to explain its use clearly.
- 04
Clear progress.
Product pages distinguish what is available, what is in development and what is planned.
- 05
Room to improve.
We want feedback from real use to guide what comes after the first version.
Have a question or an idea?
Ask about a product, share a suggestion or contact us about press and collaboration.